Responsible for a new Agent Supervisor centric application comprising several modular widget components allowing users to create their own bespoke workspaces.

Led on a strategic, visionary plan and presented to Senior Management / CEO detailing how we can evolve real time web engagement — leading to further exploration of ideas being considered for production.

Led on the delivery of a re-branded consumer focussed zen.co.uk website, devised and introduced a 'Help me Choose' option, used by 31% of new visitors of which now yield a 21% greater probability to sale. Residential sales generally increased 200% following the relaunch.

Established a weekly focus group to carefully monitor success and revise the user journeys on a regular basis.

Owned and delivered UX across several online self-service portals throughout Zen's divisions, driving innovation across new and existing products, establishing UX standards, processes and principles to guide and implement process improvements and design excellence across agile development teams.

Worked on comparison website integration to build exposure and brand awareness.

Defined and implemented new product developments, features and functionality, extending to visual design, user interface, brand management and integration of our native Android and iOS mobile SDK solutions. Ensured consistent usability whilst maintaining brand standards, managing relationships with global partners, providing product updates to the field sales, integration partners, stakeholders and customers. Worked within an organisation at the forefront of live video and audio streaming, text chat and co-browsing technologies, Vee24 has revolutionised the way online customers interact online by providing a suite of products that have been adopted by some of the world's largest brands along with our native Android and iOS mobile SDK solutions.

Managed an enthusiastic team of SEO / SEM specialists, product managers, data analysts and had complete ownership of usability strategies and innovations across several automotive brands.

Responsible for optimising user journeys on the newly acquired motors.co.uk website, utilising the findings of extensive consumer research by wireframing and owning all user journeys along with A/B testing strategies.

Engaged with senior strategic teams at Group level, focussing on new sectors whilst working alongside our US colleagues to leverage opportunities and acquisitions within the UK.

Led all visual design, user-interface and brand management including new product integration, scoping and planning new verticals.

Facilitated user testing and focus groups, acquiring data to improve and iterate based on real user feedback.

Achieved consistent usability whilst maintaining brand standards by working closely with the IT team and front-end developers.

Voted Best Website by WebUser Magazine May 2009.

When internet was in its infancy, we built the first ever national web based used-car locator, starting with Audi and expanding across 14 manufacturer websites by 2001.

Established an early career in graphic design for print and media, before moving into digital web and software design.